Business Partnership Corporate

Charles Henry Richards Ltd acquired by Gamebird Products Ltd


Countryside sport supplies


As this 30-year-old lifestyle company was steeped in history and extremely well respected within the sporting fraternity, it offered any potential purchaser not just a business, but an institution and a way of life.

Over three decades, the business had evolved from manufacturing most of its products to the vast majority being outsourced. There was, however, further scope to outsource the remainder of the items.

The main business included dog training equipment, including a large range of dummy launcher and retrieving equipment, whistles and lanyards, dog leads, decoy calls and training books and videos to a wide range of shotgun cleaning materials, game and cartridge carriers, shooting sticks, camouflage equipment and hide poles.

The business offered enormous scope to the right individual or company that could fully exploit the huge potential by implementing modern information systems and user-friendly websites, particularly in relation to attracting more overseas trade.