Business Partnership Corporate

Wye Valley Media Ltd acquired by Archant Life Ltd

Tech And Media

Publishing

Case study80%

These prestigious magazines spanned four counties and their borders, covering areas of outstanding natural beauty and attracting a varied readership in both rural and urban areas.

The titles were created in 2006 by its publisher, who lived in the area and had a broad knowledge of its attractions, lifestyle and commerce. The publisher responded to the demands of both businesses and readers to produce a modern, aspirational and conversational publication.

The company’s success was built on its ability to reach the 35 to 75 age group and its diverse content, which embraced the lives of people in the area as well as showcasing the counties’ natural beauty and shopping, entertainment and activity opportunities.

In 2009 the magazine rebranded and expanded its circulation deeper into the bordering territory. This proved tremendously successful, attracting even more readers and advertisers.